Adventure 268 ~ Learn How To Use Merge Tags In Mailchimp

Terry Pratchett quoteSorry. I know. Hard to believe that I’m tangoing with The Tech again, but success can be seductive 😛 .

Tomorrow, I’d like to send out a newsletter to my mailing list : I’ve got a new 7-part webinar series coming up and I want to tell people about it. I thought it would be lovely to bring a bit of life to the newsletter by including a video. So, for today’s adventure I set about learning about the mysterious world of “merge tags” (these tags are used for populating things like newsletters with personalised or dynamic content. So, if I get a newsletter from someone saying Hi Jane , for example, a merge tag will have been used to make sure that my name appears after Hi!)

A little detective work, a dollop of experimentation and a generous portion of play got me a very long way with something I would have been afraid of trying in the past.

Tomorrow’s newsletter will include a video that looks like its embedded (but isn’t) – and that makes me smile 🙂 .

I am just going outside and may be some time.


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